RESUME
Professional Experience
QUALIFICATIONS SUMMARY
· Demonstrated track record of success in organizing and directing content campaigns across various media channels and social platforms; overseeing brand management, video production, strategy, communications, social media marketing and data-driven storytelling.
· Expert capacity to streamline all attributes of content creation and workflows, including identifying apt route to meet business-specific needs, aligning strategy, logistics, vendors, and coordinating internal and external resources.
· Affinity for ensuring all communication and deliverables are executed within budgetary restrictions, to highest standards, and in alignment with brand values, direction, identity, and client expectations.
· Skilled at managing high-functioning teams while fostering collaborative work environment and dynamic culture.
· Project Lead: copywriting, social media content, corporate communications, development, digital asset creation, SEO.
· Responsible for creative briefs, client relationships, building strategy to achieve exceptional outcomes.
· Understanding of modern production workflow: Photo & Video, Digital, Print, Publishing via CMS.
JETTY PRODUCTIONS
HEAD OF CREATIVE
Oversee content department, creating marketing and brand awareness campaigns serving a global audience of high-value clients in entertainment, tech, CPG, fashion, and healthcare. Manage executives, HR, marketing, user-experience (UX), and various departmental expectations. Design, develop, and implement social media content strategies with client-centric focus, utilizing consumer research, analytics, data, storytelling, and innovative trends to drive engagement and revenue. Lead team of creative professionals to design, produce, and manage financial and timeline parameters for creative video ad projects and productions. Design and distribute digital and traditional advertising campaigns across various platforms, including video, print, and social media content on small- and large- scales. Supervise photo and video teams in-studio and on location in both global setting and throughout US.
· Oversee full-service content creation solution to serve global audience of high-value clients.
· Hire, direct, and manage team of creative professionals for various B2B & B2C content campaigns.
· Produced and edited 1000+ videos including :15s, :30s, short-form, looping, social, award-winning, and corporate - generating millions of views.
BIG FUEL COMMUNICATIONS
PRODUCER
Facilitated business and financial matters of multiple Backstage Pass video webisodes sponsored by Chevy for AOL Music, producing and editing over 100, including various experiential marketing campaigns, premium brand videos, and sizzle reels. Managed all video production attributes; hiring, creative, and production professionals, acquiring intellectual property rights, and building budgets and schedules.
· Enabled instrumental decision making for company’s early growth to acquisition by Publicis Groupe.
ASSOCIATE PRODUCER
SHARP ENTERTAINMENT
· Functioned as key member in first production team hired to launch reality TV production company and growth to acquisition by CORE Media.
· Credited on 15+ episodes of VH1’s series The Fabulous Life of… - implemented processes which expedited production workflow and reduced budget costs.
PRODUCTION ASSOCIATE
MTV NETWORKS
· Oversaw footage collection, talent rights and clearance submissions, vendor relationships, and package rough cuts at 1515 and 1633 Broadway Studios.
· Credited on 20+ VH1 Shows, such as All Access, My Coolest Years, and The Fabulous Life of… series.
EDUCATION
Bachelor of Science in Communication
Florida State University, Tallahassee, FL
HONORS & AWARDS
Primetime Emmy – Client: Q-Ball Productions
Project – 10 Days that Unexpectedly Changed America on History Channel
Webby Official Honoree – Client: Big Fuel Communications
Project – AOL Sessions, Chevy Backstage Pass
w3 Award – Client: Big Fuel Communications
Project – AOL Sessions, Chevy Backstage Pass
Davey Award – Client: Center for the Visually Impaired (CVI)
Project – Video Branding (Broadcast & Web)
Communicator Award – Client: Re: Creation Worldwide
Project – Dance (Red) Saves Lives 2
HubSpot Email Marketing Certified
AFFILIATIONS
Guest College Lecturer, Parsons School of Design, Altos de Chavón, DOM REP
Advisory Board Member, Palm Beach Gardens High School (Film & TV Magnet Program), FL
Web3 - BAYC/MAYC, IlluminatiNFT,